Local SEO for trades.
Proximity, prominence, relevance. The boring triangle that decides who shows up first on emergency plumber Plano and roofer near me.
Local SEO for trades is unfashionable to write about and still where the bookings come from. The Google local algorithm weights three signals against the searcher's location: proximity, which you cannot change; prominence, which is review volume, recency, and rating velocity; and relevance, which is the specific category and service language on your Google Business Profile and your site. The North Dallas plumber engagement, where Tony's Maps ranking moved within 45 days, was almost entirely a prominence move powered by review automation. The longform, with the per-vertical category stack we deploy by default, ships in June 2026.
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Related reading
- 01
Google Business Profile optimization.
Service-area setup, category stacking, review velocity, the Q and A field nobody fills out.
- 02
Schema markup for contractors.
LocalBusiness, Service, FAQPage, Review. Six properties that earn rich results.
- 03
The plumber who thought AI was just ChatGPT.
Dallas, TX
Tony, three trucks. 4.1 to 4.7 stars in 45 days. Maps ranking moved materially.