SEO
Cover illustration for Local SEO for trades..
SEO

Local SEO for trades.

Proximity, prominence, relevance. The boring triangle that decides who shows up first on emergency plumber Plano and roofer near me.

Coming online in 2026Notes filed April 2026

Local SEO for trades is unfashionable to write about and still where the bookings come from. The Google local algorithm weights three signals against the searcher's location: proximity, which you cannot change; prominence, which is review volume, recency, and rating velocity; and relevance, which is the specific category and service language on your Google Business Profile and your site. The North Dallas plumber engagement, where Tony's Maps ranking moved within 45 days, was almost entirely a prominence move powered by review automation. The longform, with the per-vertical category stack we deploy by default, ships in June 2026.

While you wait

Coming online in 2026. The roadmap below is committed, the writing is queued.

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