Field Notes / SEO

The boring fundamentals.

GEO is the new wedge, but local search is still where the bookings come from. Three dispatches on the parts of SEO that move ranking for trades and contractors. Coming online through 2026.

By Binil Chacko
  1. 01

    Local SEO for trades.

    The proximity, prominence, and relevance triangle, applied to a 14-crew roofer and a 3-truck plumber. What actually moves Maps ranking.

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  2. 02

    Google Business Profile optimization.

    Service-area setup, category stacking, the review velocity pattern, and the Q and A field nobody fills out.

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  3. 03

    Schema markup for contractors.

    LocalBusiness, Service, FAQPage, and Review schema. The six properties that earn rich results and the four that waste your time.

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