Custom Platform
PlanMason
A complete AI platform built from zero over 1,200 hours. It turns rough founder ideas into lender-ready business plans with real financial projections.
Hilo, HIVisit the live site
The custom build · From $8,000 · Rare by design
When you need software, not another website.
Every site we build is designed from scratch for that business. This tier is not about custom design. It is about custom software: the CRM, the booking engine, the storefront, the platform.
It is the rarest work we do and the work we are proudest of.
We will tell you the range before you ask.
Hiding pricing behind a contact form wastes your time and ours. Here is where this work actually lands, and what moves it. To be clear about the word custom: every package we sell is custom-designed and custom-written for your business. This tier is where we also write the software behind it.
$8,000
The floor
A large site with real complexity, or a modest custom backend on top of a conversion build. More than 20 pages, several unique layouts, or one system that has to be built rather than configured.
$15,000
Where custom backends land
A real application behind the website: a custom CRM, an inventory and booking engine with payments, a lead engine, logged-in accounts, or role-based access. This is the band most of our backend work lands in.
Beyond
Platforms
A product rather than a site. PlanMason took over 1,200 hours to build from zero. When the thing you are describing is software with customers of its own, we scope it as software and price it against the work.
Proof, not promises
Backends we actually built and shipped.
Plenty of shops say they do custom work and mean they installed a plugin. Every build below is live, and every one has a real system behind the website. Click through and use them.
Web and Custom Lead Gen
The All Time HI
The public site plus a full custom backend lead engine, built as one stack for a cinematic photo, video, drone, and FPV studio.
Big Island, HIVisit the live site
Web and Membership Platform
Mauliola
We built the software that runs the gym. Members get a portal for their schedule, attendance, progress and billing. Staff get sessions, trainers, workouts, payments and finance. There is a check-in kiosk on the wall.
Hilo, HIVisit the live site
Headless Shopify and Custom Ordering
Sip N' Pretty
A headless Shopify build plus a custom online ordering system wired directly into a receipt printer in the shop. No AI in it at all, and still one of the biggest builds we have done.
Hilo, HIVisit the live site
Headless Shopify and Custom AI
Wehi's Boutique
We rebuilt her whole store from the ground up so shopping feels like the brand instead of a template, plus an AI stylist that helps people pick pieces. Not a theme with an app bolted on.
Hilo, HIVisit the live site
How we scope it
Six questions decide the number.
We work through these with you before quoting. You get one number you can plan around, and a written scope so nothing gets invented later.
Start the scoping conversation- Data model
- How much has to be stored, related, and kept correct over time?
- Accounts and roles
- Do people log in? Do different people see different things?
- Money
- Are you taking payments, deposits, subscriptions, or invoices?
- Integrations
- What has to talk to what, and how well documented is it?
- Compliance
- HIPAA, FINRA, accessibility, or anything with a real audit behind it.
- Who maintains it
- A system nobody can run after launch is a liability, not an asset.
Straight answers about custom work.
What does custom web development cost?
Custom Builds start at $8,000. Builds with a real custom backend, such as a CRM, a booking and inventory engine, or logged-in accounts, commonly land around $15,000 and up. Platforms are scoped individually. We quote against the actual work, never a padded template estimate.
Why is there no fixed price?
Because the honest answer depends on what has to be built. A fixed number on custom software is either padded to protect the agency or too low and made up later in change orders. We scope it first, then give you one number you can plan around.
When does a project stop being a package and become a Custom Build (when you need software, not just a website)?
Past 20 pages, past four pages that each need their own layout, past two custom AI tools, or the moment you need logged-in accounts, payments, inventory, a portal, or software behind the site. Multi-location and multi-language usually land here too.
Have you actually built custom backends, or just websites?
Both. The All Time HI runs on a full custom backend lead engine we built. Wehi’s Boutique is a headless Hydrogen storefront with a custom AI stylist. PlanMason is a complete AI platform built from zero over 1,200 hours. Every one of those is live and linked on this page.
Do I own what you build?
Yes, outright. The code, the accounts, the data. We do not build things you have to keep renting from us to keep using.
Where this sits
The honest version of what to buy.
Most agencies push you up. We would rather you buy the right one and stay a client for ten years. Here is what sits on either side of the Custom Build, and who each one is actually for.
- Start hereWebsite Audit + Directionwhen you do not know what is wrong yet$950ScopedSee Website Audit + Direction
- First siteLaunch Site Sprintwhen you need a first website that looks legitimate$2,5003 pagesSee Launch Site Sprint
- Most owners pick thisConversion Websitewhen the site needs to help you close$3,80010 pagesSee Conversion Website
- Full systemWeb + AI Growth Systemwhen leads keep slipping through the cracks$6,00015 pagesSee Web + AI Growth System
- You are hereCustom Buildwhen you need software, not just a website$8,000Scoped
Step down · Save $2,000
Web + AI Growth System, $6,000
For when leads keep slipping through the cracks.
If you do not need logged-in accounts, payments, inventory, or software behind the site, you probably do not need a Custom Build. The $6,000 Growth System covers 15 pages plus two AI tools, and we will say so if that is the honest answer.
See the Web + AI Growth System