The Practice / Case Studies

The work. Custom builds and the systems behind real businesses.

Two flagship builds up top: a custom AI platform we wrote from scratch, and a headless Shopify storefront with a custom AI stylist. Below them, eight field engagements where AI systems run booking, follow-up, and reviews behind real operators. The build case studies are real and named. Names are composites where noted; numbers are not.

By Binil Chacko

Looking for website designs instead? See the Portfolio.

  1. 01

    PlanMason: the custom AI platform we built from scratch.

    171,000 lines. A 14-table secured backend, Stripe billing, a 9-phase AI interview, and an engine that will not let the AI invent a number. Proof we build platforms, not just sites.

    Built in house171k lines
    Read
  2. 02

    Wehi's Boutique: headless Shopify and a custom AI stylist.

    A headless Shopify Hydrogen storefront with a custom AI stylist that pulls live inventory, a timed drops system, and bilingual reach into Tokyo. What a theme cannot do.

    Hilo + Honokaʻa, HIHeadless Shopify
    Read
  3. 03

    The CPA firm that got its life back.

    Maria, 4-person practice, 240 active clients. Three connected automations. Daily hours from 11 to 6.5. Twelve new clients onboarded during her first post-build tax season.

    Austin, TX11 to 6.5 hrs
    Read
  4. 04

    The immigration attorney losing clients before the first call.

    Priya, solo Miami practice. The 90-day audit found 43 percent of form fills going silent. The fix was acknowledgment, not legal information.

    Miami, FL31% to 58%
    Read
  5. 05

    The roofer who trusted his legal pad.

    Marcus, 14-crew operation in Katy/Sugar Land. Said no to AI quoting, lost 35 to 45 jobs in six months, came back. Build took three weeks.

    Houston, TX$8,400 avg ticket
    Read
  6. 06

    The salon owner who said her girls did not need that.

    Diane, six-chair Kaimuki salon, 11 years open. 11 to 14 no-show slots a week, $4,900 walking out the door. The math she had never run.

    Honolulu, HI$4,900 / month
    Read
  7. 07

    The plumber who thought AI was just ChatGPT.

    Tony, three-truck operation in Plano. Eight stale Google reviews. Missed-call text-back recovered three jobs in week one.

    Dallas, TX4.1 to 4.7 stars
    Read
  8. 08

    The HVAC quote bot that quoted $400 on a $4,000 job.

    Derek, Cedar Park HVAC. The misread sticker, the $150 deposit, the goodwill credit, and the human-in-the-loop gate that fixed it.

    Austin, TX$500 review gate
    Read
  9. 09

    The law firm chatbot that made up case law.

    Boca Raton solo estate planner. The fabricated 2022 Florida statute amendment. Why scope containment beat smarter AI.

    Boca Raton, FLScope contained
    Read
  10. 10

    The accountant whose AI sent the wrong tax summary.

    Robert, three-person Galleria CPA firm. Two clients named Michael, one outbound email, a regulatory event. The 15-second human gate.

    Houston, TXEIN-keyed match
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