The work. Custom builds and the systems behind real businesses.
Three flagship builds up top: a custom AI platform we wrote from scratch, a headless Shopify storefront with a custom AI stylist, and a Hilo guitar shop with a free learn hub that sends people into the store. Below them, eight field engagements where AI systems run booking, follow-up, and reviews behind real operators. The build case studies are real and named. Names are composites where noted; numbers are not.
Looking for website designs instead? See the Portfolio.
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PlanMason: the custom AI platform we built from scratch.
171,000 lines. A 14-table secured backend, Stripe billing, a 9-phase AI interview, and an engine that will not let the AI invent a number. Proof we build platforms, not just sites.
Built in house171k linesRead - 02
Your store looks like every other Shopify store. Here is what a boutique in Hilo did about it.
Two stores, a café, prints they draw themselves, 17.5K followers, and a default theme that hid all of it. A store that asks five questions and hands you three outfits, a Japanese path for the customer who flies home, and five questions any boutique owner can answer this week.
Hilo + Honokaʻa, HI5 questionsRead - 03
Your best marketing is the thing you already do well. Give it away.
Stale page, Yelp winning your own name, a phone number doing the work. What one Hilo guitar shop did instead: a free first lesson with a local voice coach, every path ending at the door. Five questions any local shop can answer for itself.
Hilo, HIFree learn hubRead - 04
The CPA firm that got its life back.
Maria, 4-person practice, 240 active clients. Three connected automations. Daily hours from 11 to 6.5. Twelve new clients onboarded during her first post-build tax season.
Austin, TX11 to 6.5 hrsRead - 05
The immigration attorney losing clients before the first call.
Priya, solo Miami practice. The 90-day audit found 43 percent of form fills going silent. The fix was acknowledgment, not legal information.
Miami, FL31% to 58%Read - 06
The roofer who trusted his legal pad.
Marcus, 14-crew operation in Katy/Sugar Land. Said no to AI quoting, lost 35 to 45 jobs in six months, came back. Build took three weeks.
Houston, TX$8,400 avg ticketRead - 07
The salon owner who said her girls did not need that.
Diane, six-chair Kaimuki salon, 11 years open. 11 to 14 no-show slots a week, $4,900 walking out the door. The math she had never run.
Honolulu, HI$4,900 / monthRead - 08
The plumber who thought AI was just ChatGPT.
Tony, three-truck operation in Plano. Eight stale Google reviews. Missed-call text-back recovered three jobs in week one.
Dallas, TX4.1 to 4.7 starsRead - 09
The HVAC quote bot that quoted $400 on a $4,000 job.
Derek, Cedar Park HVAC. The misread sticker, the $150 deposit, the goodwill credit, and the human-in-the-loop gate that fixed it.
Austin, TX$500 review gateRead - 10
The law firm chatbot that made up case law.
Boca Raton solo estate planner. The fabricated 2022 Florida statute amendment. Why scope containment beat smarter AI.
Boca Raton, FLScope containedRead - 11
The accountant whose AI sent the wrong tax summary.
Robert, three-person Galleria CPA firm. Two clients named Michael, one outbound email, a regulatory event. The 15-second human gate.
Houston, TXEIN-keyed matchRead