The site that says no.
Most AI agencies tell every prospect to buy. These dispatches make the case for restraint: when a website needs strategy before speed, when AI needs a foundation before automation, and when plausible is not good enough.
- 01
Why vibe-coded websites will not last.
AI can generate a website-shaped object. It cannot replace positioning, taste, conversion strategy, content systems, or maintenance discipline.
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When not to use AI.
The five scenarios where adding AI guarantees a worse outcome. The compatibility check, written longform.
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The dangers of the wrong AI.
What goes wrong when AI is deployed on top of bad data, bad scope, or a culture problem. Three near-miss field reports.
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Human-AI integration is the product.
Why the locked tagline is not a slogan. The deterministic verification step is doing the load-bearing work, not the model.
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We walked away.
Three engagements we declined and why. The owner not bought in, the data infrastructure absent, the culture problem in disguise.
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AI will not replace your bookkeeper.
It will, however, replace 70 percent of the email she writes during tax season. The Maria/Austin pattern, generalized.
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AI in legal: the Mata lesson.
Mata v. Avianca, the Florida elective share fabrication, and what every solo practitioner should require of any AI on a law firm site.
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