Free guides to fix your website and add AI the right way.
No sales pitch, no email wall. This is how we think about websites, AI, and getting found, written for owners deciding what to fix first. Read it to see if we know the work before you ever talk to us.
Business 101
Everything they should have taught you before you bet on yourself.
Twelve interactive modules on structure, taxes, pricing, insurance, cash flow, getting customers, and what to do when things break. Real numbers and working calculators, not theory. Finish it and earn your Ready for Business certification.
- 01You're a Business NowStructure & Legal
- 02The Government Wants Their CutTaxes & Compliance
- 03Revenue Is Not ProfitReading Your Numbers
- 04What Should I Charge?Pricing & Getting Paid
- 05Protect What You're BuildingInsurance & Permits
- 06Separate Your MoneyBanking & Bookkeeping
- 07The 90-Day Reality CheckYour First Quarter Plan
- 08Who Is Your Customer?Marketing & Acquisition
- 09Why Will You Win?Strategy & Positioning
- 10How Do You Scale?People, Systems & Operations
- 11How Customers Find YouGetting Found & Chosen
- 12When It Goes WrongThe Failure Playbook
Where is your business leaking?
Customers fall out at one of four points between searching and buying. Click the one you recognize. We will show you the guides that fix it.
Four points above where customers slip away. Click the one that sounds like your business.
Read these first.
The pieces we would hand a stranger who asked what we actually believe about websites, AI, and small business.
Thirty years of web design, explained through one plumber's website.
Geocities to AI slop, an interactive wayback machine, and the single question that ever made the phone ring.
Read the pieceEveryone is shipping a SaaS in 2026. Most are already dead.
I built one, then it crashed. The market flood, the maintenance cliff, and the sunk-cost trap, from the inside.
Human-AI integration is the product.
Why our locked tagline is not a slogan. The verification step does the load-bearing work, not the model.
Pick what you are trying to fix.
These are not blog categories for us. Each one answers a real owner question: website, getting found, proof, AI, the numbers, or what to avoid.
- 01Start
Fix my website
Start here if the site looks fine but does not explain the offer, build trust, or turn visitors into calls, bookings, quotes, orders, or leads.
Website guidePlan the rebuild - 02Proof
Show me examples
Real site and system stories with cities, numbers, and the fixes that changed calls, bookings, reviews, quotes, and admin drag.
8 examplesSee what worked - 03AI
Add AI safely
Use this when you know something should be automated, but you do not want a generic chatbot making promises it should not make.
12 guidesFind the safe wedge - 04AI Search
Get found in AI search
For owners asking how to show up in ChatGPT, Perplexity, AI Overviews, and answer engines without chasing empty SEO tricks.
6 explainersBuild visibility - 05SEO
Win local search
Google Business Profile, schema, service pages, local proof, reviews, and the fundamentals that still create local leads.
3 guidesImprove local demand - 06Math
Run the numbers
Use calculators to estimate missed-call recovery, quoting drag, document work, and AI savings against actual business volume.
1 live toolSize the upside - 07Avoid
Know what to avoid
Read this before buying a vibe-coded site, automating judgment, or paying for AI on top of a broken intake process.
9 guidesAvoid the trap - 08Evidence
Read the research
The 130 AI Tools Report, SMB AI Savings 2026, and failure patterns from real implementation work.
3 reportsOpen reports - 09Live selling
Sell live
The boutique field guide to live selling. Five interactive tools: pick your platform, see the frequency payoff, and pull from 32 engagement plays.
5 live toolsOpen the playbook
If it does not help an owner make a sharper decision, it does not ship.
The Playbook exists to prove how we think: fewer generic AI takes, more field evidence, stronger website strategy, cleaner offer math, and implementation notes that can survive contact with a real business.