Google Business Profile optimization.
Most contractors set up a GBP, fill in the address, and never touch it again. The competitor with weekly posts, recent reviews, and a populated Q and A field outranks them within 60 days.
GBP optimization is unromantic and decisive. The four moves that consistently move ranking for trades: a clean service-area definition that excludes zips you cannot service profitably, a primary category that matches the highest-margin search term plus three to five secondary categories, a review velocity of at least one new review per week with a per-tech name reference, and an actually populated Q and A field with the operator's own answers seeded against the highest-volume queries. The longform, with the GBP audit checklist we run on every engagement, ships in June 2026.
We deploy missed-call text-back, review automation, and follow-up systems for businesses like yours. Start with a free audit.
Full guide ships 2026.
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Related reading
- 01
Local SEO for trades.
Proximity, prominence, relevance. What actually moves Maps ranking.
- 02
Schema markup for contractors.
LocalBusiness, Service, FAQPage, Review. The six properties that earn rich results.
- 03
The plumber who thought AI was just ChatGPT.
Dallas, TX
Tony, three trucks. 19 new reviews in 45 days. Maps ranking moved.