Google Business Profile optimization.
Most contractors set up a GBP, fill in the address, and never touch it again. The competitor with weekly posts, recent reviews, and a populated Q and A field outranks them within 60 days.
GBP optimization is unromantic and decisive. The four moves that consistently move ranking for trades: a clean service-area definition that excludes zips you cannot service profitably, a primary category that matches the highest-margin search term plus three to five secondary categories, a review velocity of at least one new review per week with a per-tech name reference, and an actually populated Q and A field with the operator's own answers seeded against the highest-volume queries. The longform, with the GBP audit checklist we run on every engagement, ships in June 2026.
Coming online in 2026. The roadmap below is committed, the writing is queued.
Related reading
- 01
Local SEO for trades.
Proximity, prominence, relevance. What actually moves Maps ranking.
- 02
Schema markup for contractors.
LocalBusiness, Service, FAQPage, Review. The six properties that earn rich results.
- 03
The plumber who thought AI was just ChatGPT.
Dallas, TX
Tony, three trucks. 19 new reviews in 45 days. Maps ranking moved.