GEO
Cover illustration for GEO vs SEO vs AEO..
GEO

GEO vs SEO vs AEO.

Three labels for three distinct ranking surfaces. Most agency content collapses them into a single buzzword, and that is how operators end up paying for nothing.

Coming online in 2026Notes filed April 2026

SEO is ranking inside classical search results pages. AEO, Answer Engine Optimization, is ranking inside the featured snippet, People Also Ask, and similar direct-answer surfaces inside Google. GEO, Generative Engine Optimization, is ranking inside the composed answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. Each surface weights inputs differently, and confusing them produces budget waste: spending GEO money on title-tag optimization, or spending SEO money on llms.txt for an engine that does not yet honor it. The longform, with our 2026 matrix and the per-vertical channel mix, ships in June 2026.

While you wait

Coming online in 2026. The roadmap below is committed, the writing is queued.

Related reading