How to rank in ChatGPT.
The SearchGPT surface in 2026 weights brand mentions on third-party authority sites and clean direct-answer formatting more than it weights your meta tags.
ChatGPT search composes its answers from a hybrid of training data, real-time web retrieval through the SearchGPT index, and the user's contextual session history. The signals that consistently produce citations: a brand mentioned across a diverse set of third-party authority sites, primary-source content with direct-answer paragraphs under H2 question headings, and structured data that disambiguates the entity. The signals that do not move it as much as agencies suggest: meta descriptions, keyword density, traditional internal linking. The longform with our 2026 ChatGPT citation rubric ships in May 2026.
Coming online in 2026. The roadmap below is committed, the writing is queued.
Related reading
- 01
What is GEO.
A working definition. The patterns the answer engines actually weight.
- 02
How to rank in Perplexity.
Why Perplexity behaves more like classical search than ChatGPT.
- 03
How to rank in Google AI Overviews.
Citations come from passages, not pages. The on-page formatting choices that earn the box.